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worth paying for.

NeuroAge

A brain-aging assessment from a neuroscientist-founded startup: AI cognitive games, blood RNA biomarkers, genetic screening, and optional brain MRI combine to estimate your brain's biological age and long-term dementia risk, with personalized recommendations to slow it down.

Hims

Men's telehealth for hair loss, ED, skin, weight loss, and mental health: a quick online consult with a licensed provider, then medications shipped discreetly on a subscription.

Hers

Women's telehealth covering skin, hair, birth control, weight loss, and mental health — an online visit with a licensed provider and ongoing prescriptions delivered to your door.

Joyous

Very-low-dose ketamine therapy for mood, delivered by telehealth: a brief clinician evaluation, daily at-home doses, and continuous check-ins by text — at a flat monthly price far below clinic-based programs.

Ro

A broad telehealth platform for weight loss, ED, hair, fertility, and more: online assessment, licensed-provider review, and medications shipped from its own pharmacy network with ongoing follow-up.

Headspace

Guided meditation and mental-wellness app with structured courses for stress, focus, and sleep — the gentlest on-ramp to a daily mindfulness habit, backed by a growing body of research.

Stelo by Dexcom

Dexcom's over-the-counter glucose biosensor — the first OTC-cleared CGM in the US, from the category's dominant medical manufacturer. 15-day wear, pay-as-you-go packs or a monthly subscription, FSA/HSA eligible, aimed at metabolic-health-curious users rather than diabetes management.

SelfDecode

DNA and lab-result analysis focused on actionability: polygenic risk scores across hundreds of traits, with diet, supplement, and lifestyle recommendations tied to your genetics on an ongoing subscription.

AG1

The daily greens powder: vitamins, minerals, probiotics, and adaptogens in one scoop, on a monthly subscription. Polarizing on price, but the category's most popular all-in-one foundation.

Seed

DS-01, a two-in-one prebiotic and probiotic with strains selected from published human trials and a capsule engineered to survive to the colon. Subscription-based, with an unusually science-forward pitch.