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Oura Ring

Editor's pick

A titanium smart ring that tracks sleep stages, heart-rate variability, temperature, and readiness with best-in-class accuracy — and none of a smartwatch's bulk. Ring purchase plus a monthly membership for full insights.

Lifeforce

A telehealth longevity program: quarterly at-home blood draws covering 50+ biomarkers, clinician consults, and protocols spanning hormones, peptides, and supplements. A middle path between a wellness app and a concierge clinic.

NeuroAge

A brain-aging assessment from a neuroscientist-founded startup: AI cognitive games, blood RNA biomarkers, genetic screening, and optional brain MRI combine to estimate your brain's biological age and long-term dementia risk, with personalized recommendations to slow it down.

SiPhox Health

Quarterly at-home blood testing from a finger prick — no lab visit, no phlebotomist. Tracks 17+ biomarkers spanning heart, hormone, and metabolic health on a dashboard built for trend-watching.

Hims

Men's telehealth for hair loss, ED, skin, weight loss, and mental health: a quick online consult with a licensed provider, then medications shipped discreetly on a subscription.

Hers

Women's telehealth covering skin, hair, birth control, weight loss, and mental health — an online visit with a licensed provider and ongoing prescriptions delivered to your door.

Joyous

Very-low-dose ketamine therapy for mood, delivered by telehealth: a brief clinician evaluation, daily at-home doses, and continuous check-ins by text — at a flat monthly price far below clinic-based programs.

Ro

A broad telehealth platform for weight loss, ED, hair, fertility, and more: online assessment, licensed-provider review, and medications shipped from its own pharmacy network with ongoing follow-up.

BetterHelp

The largest online therapy platform: matched with a licensed therapist for weekly video, phone, or chat sessions plus unlimited messaging, on a weekly-billed subscription you can pause anytime.

Talkspace

Online therapy and psychiatry with a key difference: it's in-network with many major insurers, so sessions with licensed therapists or prescribers often cost a copay instead of full freight.

Headspace

Guided meditation and mental-wellness app with structured courses for stress, focus, and sleep — the gentlest on-ramp to a daily mindfulness habit, backed by a growing body of research.

Eight Sleep

A smart mattress cover that heats or cools each side of the bed through the night, adjusting automatically from your sleep data. Consistently the most-cited sleep upgrade in the longevity crowd.

Levels

Continuous glucose monitoring for metabolic health: CGM sensors plus an app that scores how your meals, sleep, and workouts move your blood sugar — turning metabolic health into a feedback loop.

Stelo by Dexcom

Dexcom's over-the-counter glucose biosensor — the first OTC-cleared CGM in the US, from the category's dominant medical manufacturer. 15-day wear, pay-as-you-go packs or a monthly subscription, FSA/HSA eligible, aimed at metabolic-health-curious users rather than diabetes management.

Tally Health

Epigenetic age testing from a cheek swab, built on a peer-reviewed methylation clock from a Harvard-lab pedigree. Membership includes twice-yearly TallyAge tests, a personalized action plan, and supplements. Now owned by the same parent company as TruDiagnostic, but runs as a separate consumer-lifestyle brand.

SelfDecode

DNA and lab-result analysis focused on actionability: polygenic risk scores across hundreds of traits, with diet, supplement, and lifestyle recommendations tied to your genetics on an ongoing subscription.

AG1

The daily greens powder: vitamins, minerals, probiotics, and adaptogens in one scoop, on a monthly subscription. Polarizing on price, but the category's most popular all-in-one foundation.

ZOE

A personalized nutrition program born from large-scale research: an at-home test kit (including a CGM and gut microbiome analysis) scores how your body handles foods, then coaches you through eating for your biology.

Seed

DS-01, a two-in-one prebiotic and probiotic with strains selected from published human trials and a capsule engineered to survive to the colon. Subscription-based, with an unusually science-forward pitch.