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Joyous

Very-low-dose ketamine therapy for mood, delivered by telehealth: a brief clinician evaluation, daily at-home doses, and continuous check-ins by text — at a flat monthly price far below clinic-based programs.

Headspace

Guided meditation and mental-wellness app with structured courses for stress, focus, and sleep — the gentlest on-ramp to a daily mindfulness habit, backed by a growing body of research.

AG1

The daily greens powder: vitamins, minerals, probiotics, and adaptogens in one scoop, on a monthly subscription. Polarizing on price, but the category's most popular all-in-one foundation.